Social media plays an important role in search engine rankings. Although Google like search engine do not directly get influenced by ranking algorithm. But this does not mean that you should ignore social media totally.
Social sharing can highly impact on social engine ranking. It provides you with a lot of benefits among which is inbound links. If you look according to SEO point of view then you will find that these inbound links plays a very important role in deterring the value of a particular website in search engine. As much the inbound links your site possess the more value it consist of:
If you want to make use of social media power to achieve better ranking then there are number of things you need to consider for improving SEO result using social media networking.
Improve SEO ranking using Social Media
Need to create accounts of social networking sites
As much as active social media accounts you have that much power you have. If you have time and resources then do not only focus on creating only Facebook, Twitter and Google+ account but also concentrate of other accounts such as Flicker, Reddit, Socialyk and many other social media networking sites where you can have your presence.
You should note that creating a profile or publishing of duplicate contents across every network does not provide any results. If there is increased activity of social channels then the visibility of the links and the rankings also gets better.
Do local listing
If you have a Google+ then ensure that you have a Google My Business profile. It is a free business listing which let you prominently reflect in the search results and let you get verify as business and website for better ranking. This page includes information of physical address, high quality images and brands.
It provides a review of company through Google which your customers may consider. You can make use some other review sites like this too, such as Yahoo, Yelp, Glassdoor etc.
3. Generating communicable contents
The main reason why social media works well in boosting site traffic is its social sharing. The more the number of shares posts gets the more traffic is generated. To ensure that your contents are shared you need to create catching contents.
To make contents engaging and catchy you need to inspire your audience and must contain information what your followers need and what will be so interesting that will make them share with their friends. The contents you should create need to:
- Contain a story
- Should be easy to remember
- Must contain emotional value
- Must add practical value for your followers
It is not necessary that contents must only be in form of text. You can make use of videos as well as images. All the points mentioned above must be satisfied. You even need to go with the trend and ensure that your profile is always active. Firstly you need to start with posting once in a day and slowly making it multiple times in a day.
Building links from social channels
Google give priority to those links which are qualitative and originates which are from quality sites. Social media is known for creating high value inbound links which helps to enhance the value of the website. If you are using social media then you need to make sure that it should direct the audience to your blog, websites and your landing page.
Links which come from social media are considered as high quality links as these sites exhibits high web authority. If you make use of any links for example YouTube video on your website then embed the link to your post.
You need to make your content searchable and shareable
Catchy contents are shared more. But it should be made simple for the users so that they get engaged to the content. For example you need to make your content in educational form and not in promotional form so that users should likely respond or can share messages with friends and family.
The best platform for sharing visual content is Pinterest. This type of platform encourages people to share your post through bookmark by allowing users to pin your contents to their board. It is a very good platform for especially where high quality images are considered like e-commerce.
If you are posting your contents on the social media then you need to make sure that your contents should be seen by as many people as possible. So for this you should keep in mind that your profile is should not be private as this will be limited for a number of people only.
Make Use Keywords
Keywords are very necessary to make posts searchable, for both the followers as well as search engine crawlers. Thus you must do some research on keywords and select a right keyword for your post and don’t forget to add hashtag to your posts which are relevant to certain industry or business.
Using of keywords in the posts it makes your followers or the new users to recognize you when they are searching for similar topics. It helps to increase the impression on your posts and as well as engagement. Even it will also increase traffic on your site.
You can increase your SEO ranking using social media sites, for this you just need to have active profile and have to post continuous engaging contents that make use right keywords which can link back to your site or blog.
Growing the base of followers is a very slow process but it is very valuable. You need to present your brand in a unique way and in a consistent manner, using same updating way every day. You need to post articles, answer to enquires and make use of general discussion for growing your followers.
You should remember that how much easier you will make your contents find and shareable the more followers you will have and more engaging and exposure you will get. So as much as followers you have engaged and as much you will get ranked and better searches you will have with small followers also.